Euclid Vision Group

Euclid Vision Group (EVG) is a leading pure-play global eye health platform. Their unique, vertically integrated operating model is supported by an established global supply chain and a centralized leadership team. EVG provides companies with best-in-class resources to drive innovation and expansion across various eye health categories.

As a newly formed multi-national organization, EVG approached our team to help establish their brand positioning, visual branding, presentation materials, stationery, and their corporate website. The client considered their platform to be high-end and wanted a modern sophisticated — almost luxurious — look and feel. We injected the spirit of EVG’s brand persona through their color palette, fonts, carefully-crafted messaging, and interactivity. As we wrapped up the branding and marketing assignments, we created a 50-page brand book that detailed who EVG is, what they stand for, and how subsidiaries need to refer to their parent company in text, on their websites, and via packaging — an essential document for a company who has multiple lines of business.

EVG has thrived thanks to the creation and definition of these core brand components.