Green embroidered logo of a lion standing on a rock, with an upward-curving tail and a mane, on a black fabric background.
A billboard with the words "Cultivating Kindness" on a wrinkled paper background, showing two hands exchanging a large ice cream sundae, with a brick wall behind and sidewalk below.

I’ve spent over twenty years championing creative work.

Yet I’m still here.

Open brand guidelines booklet featuring a photograph of a woman lifting dumbbells, wearing workout attire, in a gym setting, with the text 'The Beachbody Company' on the cover and a page showing a color palette and branding information.
Person holding a tablet showing a website with a man and woman working together, with the website text reading 'Accept with certainty' and 'Certegy is enabling low-risk, low-cost transactions between consumers and businesses.'

Areas of expertise.

Branding

  • Brand Strategy

  • Positioning

  • Messaging

  • Naming

  • Visual Branding

  • Brand Standards

Creative

  • Logos

  • Reports

  • Brochures

  • Presentations

  • Infographics

  • Campaigns

Digital

  • Websites

  • Microsites

  • Podcasts

  • Social Media

  • Marketing

  • SEO

Video

  • Short-form & Long-form

  • Commericials

  • Concepting

  • Story-boarding

  • Scripting

  • Production Oversight

Black and white portrait of a young man with short hair, smiling, wearing a button-up shirt, standing with hands on hips.

Hey look it’s a black and white picture of me taken by a professional photographer oh and I don’t normally stand like this because that would make me a bit of a weirdo but I can definitely use it on this site with some snappy stream of consciousness copy that will make me seem slightly charming and I can probably also use it on LinkedIn so people know I’m a serious creative person with a career that my mom is proud of.

Black capsule shape with a gray interior, outlined in black, with two attached black wires, one extending upward with a small curve and the other downward, on a black background.

SIGNATURE MAKES MESSAGE
SEEM IMPORTANT

Awards & Honors

I don’t mean to brag, but at the same time, I guess I kinda do.

  • Outstanding Leadership Award
    Issued by Marketing 2.0 Conference
    *To be honored in March 2024 in Las Vegas

  • Best Brand Launch (Bronze)
    Issued by Bulldog Awards
    Client: Promontory Therapeutics

  • Best Branded Content, Craft Editing
    Issued by Telly Awards
    Client: Ball Beyond

    Best Branded Content, General
    Issued by Telly Awards
    Client: Ball Beyond

    Best Viral Campaign (Gold)
    Issued by Bulldog Awards
    Client: Planet Fitness

  • Awwwards Merit for Commendable Sites
    Issued by Awwwards
    Client: Bills Khakis

  • Best Branded Digital (Bronze)
    Issued by DTC National Advertising Awards
    Client: BOTOX Chronic Migraine

    Best Branded Digital Advertising, Disease State: Pain Management
    Issued by DTC National Advertising Awards
    Client: BOTOX Chronic Migraine

    Best Branded Website, Disease State: Pain Management
    Issued by DTC National Advertising Awards
    Client: BOTOX Chronic Migraine

  • Best Infographic of 2014
    Issued by Ragan's Health Care PR and Marketing Awards
    Client: British Medical Journal

    Best B2B Marketing: Professional & Financial Services
    Issued by Big Apple Award
    Client: Crystal & Company

    Best Health Products & Services (Bronze Stevie)
    Issued by American Business Awards
    Client: Affinity Health Plan

    Best Interface Design (Bronze Stevie)
    Issued by American Business Awards
    Client: Affinity Health Plan

    Best Overall Web Design (Bronze Stevie)
    Issued by American Business Awards
    Client: Affinity Health Plan

    Best Overall Web Design (Gold Stevie)
    Issued by American Business Awards · Jan 2014
    Client: EXL

    Best Web Writing & Content (Bronze Stevie)
    Issued by American Business Awards
    Client: Affinity Health Plan

    Company of the Year: Advertising, Marketing & PR (Bronze Stevie)
    Issued by American Business Awards
    Client: Makovsky

    Interactive Services Agency of the Year (Gold Stevie)
    Issued by American Business Awards
    Client: Makovsky

    Marketing Campaign of the Year: Healthcare (Gold Stevie)
    Issued by American Business Awards
    Client: Affinity Health Plan

    Marketing Campaign of the Year: Insurance (Silver Stevie)
    Issued by American Business Awards
    Client: Crystal & Company

  • Infographic of the Day
    Issued by Fast Company
    Client: British Medical Journal

    Company of the Year: Advertising, Marketing & PR (Bronze Stevie)
    Issued by American Business Awards
    Client: Makovsky

    Interactive Services Agency of the Year (Grander Stevie)
    Issued by American Business Awards
    Client: Makovsky

    Marketing Campaign of the Year: Financial Services (Bronze Stevie)
    Issued by American Business Awards
    Client: Equities First Holdings

    Marketing Campaign of the Year: Insurance (Silver Stevie)
    Issued by American Business Awards
    Client: Crystal & Company

  • Best Black and White Advertisement (Silver)
    Issued by The Marketing Directors (NAHB/NSMC/MIRM)
    Client: Palmer Hill

    Best Brochure for a Community, $650k to $1M (Silver)
    Issued by The Marketing Directors (NAHB/NSMC/MIRM)
    Client: Palmer Hill

An elephant standing in water with trees and a cloudy sky in the background.
Text reading 'GRAY GIANT' on a plain background.

Kyle is the founder and creative lead at GRAY GIANT, a branding and creative consultancy focused on helping growing companies across numerous sectors.

GRAY-GIANT.COM

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