7 Brew

7 Brew is a burgeoning drive-through coffee franchise. Born from a desire to change drive-thru coffee into a fun, mind-blowing experience for everyone, 7 Brew dreamed of serving premium coffee in record time and making new friends along the way. Their dream came alive with their first “stand” in Rogers, AR serving their seven original coffees. Today, there are almost 200 locations throught the U.S.!

When 7 Brew approached us about expressing their culture through their website, we were pumped to partner with them.

7 Brew is so much more than just a coffee stand. It’s the concept of cultivating kindness and joy with every drink – through service, speed, quality, energy and atmosphere. It’s contagious and it’s changing the drive-thru coffee industry. And its something you have to see to believe – the music, the dancing and all the friendly smiles. 7 Brew is a place for everyone – for people of all different colors, personalities, preferences and moods. And that really inspired us.

We created a site that allowed people to pick up on 7 Brew’s culture (not the coffee!) as soon as they drop onto the site – through creative stop motion videos and playful word-swapping headlines. Because 7 Brew has a younger customer base, we incorporated edgier design elements into the existing design system.

The result? An elevated website and refurbished brand expression that matched the excitement that customers experience every time they drive up to a 7 Brew location.