Pactiv Evergreen

Pactiv Evergreen is one of the largest manufacturers of fresh food and beverage packaging in North America. They produce a broad range of on-trend and feature-rich products that protect, package and display food and beverages for consumers who want to eat or drink fresh, prepared or ready-to-eat food and drinks conveniently and with confidence. 

The company, Pactiv, approached ICR to help guide them through a merger with the company, Evergreen. As both entities had significant brand equity in the B2B space, we needed to come up with a solution that felt inclusive of both parties. 

The solution was to combine both visual identities so that there was inherent recognizability. We paired Pactiv’s icon with Evergreen’s wordmark to create the new corporate identity. Furthermore, we leveraged colors from the palettes of both organizations. 

As it related to communicating the updates, we helped define the new visual brand through a Brand Standards Guidelines document. Additionally, we facilitated messaging to internal stakeholders and employees that communicated the in-and-outs of the new company.