Otezla

Otezla is not an injection. And it’s not a cream. Otezla is a pill that helps treat people with moderate to severe plaque psoriasis for whom phototherapy or systemic therapy is appropriate. But for those interested in using Otezla, it’s important to understand how the drug works.

At Evoke Health, I worked with our client, Celgene, to create branded and unbranded educational videos.

The first is an MOA (mode of action) explaining how Otezla works in a way that is understandable and entertaining way.
The second is a sizzle reel, unveiling Otezla's innovative app: GOtezla.
The third is an unbranded campaign geared towards patients in Canada.