Coolsculpting

CoolSculpting is a patented nonsurgical cooling technique used to reduce fat in targeted areas. It’s based on the science of cryolipolysis which uses cold temperatures to freeze and destroy fat cells. The procedure was created to address specific areas of stubborn fat not responsive to diet and exercise. Fresh off an FDA approval, Zeltiq approached Evoke Health to advertise direct to consumers.

Our team created the campaign “That’s cool!” to highlight renewed moments when patients felt comfortable in their skin again. The campaign introduced the treatment option to television and radio audiences via a series of spots. Our team took the idea from concept to execution, boarding out the scenes, casting the talent, identifying the right production company, and art directing multi-day shoots.

The final :30 and :15 spots aired over every major network for months. And the word certainly got out. To date, over 17,000,000 procedures have been done around the world!